Amy Cross

I've been in the world of B2B technology marketing and communications for over 15 years, primarily focused on all things content, digital, and creative. My experience spans from leading global content strategies, to product and brand marketing campaigns, to writing, packaging, and amplifying content programs throughout the funnel. I have a great passion for storytelling within thought leadership, learning and enablement, and overall communications.

SAP Community •

Three Ways SAP BTP Helps Our Customers Achieve Their Sustainability Goals

SAP’s purpose is to help the world run better and improve people’s lives. Our sustainability program is at the core of this purpose. SAP is part of a growing movement of policymakers, NGOs, social groups, and leading companies working together on solutions to create a restorative and regenerative economy.

SAP solutions are managing the most mission-critical economic, social, and environmental data spanning businesses and organizations across the globe. This provides us a unique opportunity to h
SAP Community •

What Is Personalized Marketing? A Look at How Personalized Marketing Works, Benefits, Best Practices, and More

Personalized marketing is a marketing strategy that focuses on targeting marketing initiatives and messaging to an individual current or prospective customer. This is done with the aid of data analysis and digital technology. Personalized marketing is also known as one-to-one marketing and, as the name suggests, is completely customized to the needs of each individual consumer. Contrary to personalized marketing, mass marketing is designed to appeal to a broad demographic or audience.
NGDATA Community •

The Human Element: Big Data Needs the Right People and Culture

It seems everywhere you look these days, you can feel the effect of big data analytics on our culture. From retail operations that offer customers curiously accurate coupons immediately after a purchase; to police departments that use crime statistics to place officers in riskier areas; big data analytics has gone past early adoption and is now the mainstream. And, it’s not surprising considering the velocity, variety and volume of data available.