Amy Cross

I've been in the world of B2B technology marketing for 15 years, primarily focused on all things content, digital, and creative. My experience spans full-funnel content strategy, management, and production for various marketing functions, including product marketing, demand generation, sales and enablement, and brand communications. I have a great passion for storytelling and impact within all kinds of digital content formats, for all channels. 

I have a broad range of company experience, spanning from early-stage startups to established enterprise organizations, complemented by a master’s degree in business communication.

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Exploring the Business Benefits of AI

Artificial Intelligence (AI) has emerged as a transformative technology that is revolutionizing various industries. From automating routine tasks to enabling personalized customer experiences, AI is driving significant business benefits across diverse sectors.

There are numerous advantages that AI brings to businesses, highlighting its potential to enhance efficiency, productivity, decision-making, and customer satisfaction.

One of the key advantages of AI is its ability to automate repetitive
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Better Business Outcomes Mean Modernizing Your Landscape

Today’s IT landscapes are increasingly distributed across corporate data centers and multiple clouds. Business processes are supported by heterogeneous applications and composable modules – all producing and needing to exchange data with other systems, making automation and seamless interactions challenging at best. Plus, there is a growing need to collaborate with customers and partners across value chains to avert supply chain disruption, increase efficiency, and improve sustainability. These
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Conquer 7 Business Challenges with Integration

Now more than ever, integration is the key to solving fundamental business problems. When adopted strategically, integration can bridge silos across applications, data, and processes, helping facilitate enterprise agility and business model flexibility. It can provide a foundation for applying intelligence, enabling digital interactions, and creating the connected digital experiences that employees want, business partners need, and customers expect. Read on to see how the right integration solution can help your business thrive.
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Powering Digital Transformation and Innovation

SAP BTP is a unified, business-centric, and open platform that empowers customers and our ecosystem to innovate, build, extend, and integrate SAP and non-SAP applications in a cloud-native way. It enables next generation data management, real-time insights, and holistic enterprise planning. It also provides application development, integration, and process automation capabilities. In addition, SAP BTP embeds intelligence into our applications and exposes Enterprise AI capabilities to partners and customers.
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What Is Personalized Marketing? A Look at How Personalized Marketing Works, Benefits, Best Practices, and More

Personalized marketing is a marketing strategy that focuses on targeting marketing initiatives and messaging to an individual current or prospective customer. This is done with the aid of data analysis and digital technology. Personalized marketing is also known as one-to-one marketing and, as the name suggests, is completely customized to the needs of each individual consumer. Contrary to personalized marketing, mass marketing is designed to appeal to a broad demographic or audience.
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