Amy Cross

Senior B2B marketer with 15 years of experience driving growth for technology companies from startup to enterprise, with a focus on AI, SaaS, and business solutions. Builds scalable content programs that shape GTM strategy, generate demand, enable sales, and translate complex products into clear, compelling narratives. Brings deep experience in editorial strategy, brand storytelling, growth marketing, product marketing, customer marketing, sales enablement, and executive communications.

Resources Hub • 6th August 2026

Resources Hub (Builder.io)

Guides, webinars, playbooks, reports, customer stories, blogs, and more from Builder.io, covering topics, such as AI development, prototyping, design systems, agentic collaboration, and governance and safety.

Solution Brief • 5th August 2026

AI Prototyping: Tools and Workflows

AI prototyping tools turn an idea into something people can click through, fast. But the job changes
depending on the prototype.

Guide • 5th August 2026

Peer Benchmark Report: Restructuring Around AI

AI adoption in software development is near total. The more useful question is what happens after a team adopts these tools, when the easy wins are spent and the work that used to define a developer's day starts moving somewhere else.

Article • 5th August 2026

Why Every Agent Needs a Face

Treat AI as your next user, not another feature. When every agent has a face, capabilities exist once and work everywhere, for people and agents alike.

Guide • 29th April 2026

An Engineering Leader’s Guide to AI-Native Development

The teams shipping significantly faster aren't using better AI. They've changed how the work moves. Every role contributes directly. Engineers stop being the middleware for decisions that don't require engineering expertise. Code gets reviewed before it reaches engineering, not after.

Slide Deck • 10th February 2026

Content as a Business Imperative

Content is embedded as a strategic growth lever across the business. We are recognized for clear market leadership, differentiated positioning, and credible performance narratives.

Ebook • 7th August 2025

Maximizing Business Outcomes with Agentic AI

Companies that leverage agents are transforming interactions from transactional to transformational. Each exchange becomes a chance to learn and improve outcomes.

Article • 5th August 2026

How KPMG Closed the Design-to-Engineering Gap with Builder

How KPMG closed the design-to-engineering gap with Builder, reaching 88% faster delivery and turning months of idea-to-production into weeks.

Infographic • 20th March 2024

5 Game-Changing Capabilities in Generative AI for Business

As businesses increasingly recognize the potential of generative AI, key capabilities have emerged, reshaping lines of business and industries, and opening up new avenues for innovation and growth. Let’s take a look at five capabilities in generative AI that are changing the way businesses are run.

Article • 29th April 2025

Why AI Agents are Essential for Business Transformation

Artificial Intelligence (AI) is no longer a futuristic concept—it is actively reshaping industries, transforming how businesses operate, and redefining the human-technology relationship. AI agents, which function autonomously to analyze data, execute workflows, and enhance decision-making, are emerging as powerful drivers of efficiency and innovation. These intelligent systems are revolutionizing everything from customer engagement to cybersecurity, creating new opportunities for organizations t...

Ebook • 10th June 2025

Agents in Action: Real-World Impact

With this new level of increased efficiency, organizations can exceed performance goals, deliver stronger ROI, and create better experiences for employees and customers alike.

Slide Deck • 18th September 2025

Content Strategy & Planning

We create and distribute content that directly supports business objectives. Our assets improve visibility, attract qualified leads, and enable sales, while also strengthening customer retention and advocacy.

Product Tour • 7th January 2026

Sales Acceleration Guided Tour

Sellers begin their day on this AI-powered home page, an immersive experience where they can effortlessly get updates on accounts and opportunities, view summaries, and query their customer relationship management (CRM) system.

Slide Deck • 14th November 2025

Messaging & Positioning

AI adoption in your organization is accelerating, but governance isn’t keeping pace. You face hidden risks, regulatory scrutiny, and fragmented oversight. We give you a unified system of record to see what exists, prove compliance, and reduce exposure. The result is faster audit readiness, stronger resilience, and the ability to scale AI with confidence and trust.

Guide • 7th August 2025

Mastering a Secure and Seamless ERP Implementation

The challenge lies in finding an ERP solution that supports these strategic imperatives while meeting your technical requirements for security, compliance, and seamless integration.

Guide • 7th January 2026

Top Considerations for a Custom AI Solutions Platform

Explore the crucial factors for selecting the right platform for custom AI solutions, maximizing the value of AI in an organization and supporting short-term and long-term business goals.

Ebook • 17th September 2025

Service Reimagined: A Blueprint for Customer Service Leaders

Exceptional customer service doesn't just solve problems. Tt creates advocates, drives loyalty, and differentiates businesses in increasingly competitive markets.

White Paper • 6th August 2025

Generative AI Cybersecurity Strategy

Gen AI offers tremendous potential to improve the way the world conducts business, but it also introduces new and complex security challenges. SAP sees secure and responsible use of GenAI as a market differentiator.

Infographic • 7th August 2025

What's an Autonomous Agent?

Autonomous agents work on your behalf without being prompted so you and your organization can accomplish more.

Newsletter • 1st August 2025

SAP Business AI Newsletter

As artificial intelligence (AI) continues to revolutionize how businesses are run, staying informed about its advancements and impact has become more important than ever. At SAP, our uniquely holistic perspective into the demands of global businesses continues to inspire us as we define the future of Business AI.

Resources Hub • 7th January 2026

Business AI Use Case Repository

Find the right AI offerings to unlock the full business potential of artificial intelligence and evaluate AI units using AI Estimator.

Assessment • 7th August 2025

AI and Low-Code Readiness Check

How prepared is your organization, from a low-code tooling and genAI-readiness perspective, to embrace this shift toward the democratization of development? Take our short self-assessment to find out.

Article • 16th December 2019

8 Competition-Crushing Marketing Strategies for SMBs

It’s time to get creative and personal with your marketing in order to give people an experience they enjoy, and simply have to share with their friends. Try one or all of the below marketing strategies to make a real impact.

Article • 26th July 2022

3 Ways SAP BTP Helps Our Customers Achieve Their Sustainability Goals

SAP’s purpose is to help the world run better and improve people’s lives. Our sustainability program is at the core of this purpose. SAP is part of a growing movement of policymakers, NGOs, social groups, and leading companies working together on solutions to create a restorative and regenerative economy.

SAP solutions are managing the most mission-critical economic, social, and environmental data spanning businesses and organizations across the globe. This provides us a unique opportunity to h

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