Amy Cross

I'm a senior B2B technology marketer with 15 years of experience driving results through content strategy, product marketing, and digital storytelling. I’ve led high-impact marketing strategies for startups to global enterprises, specializing in translating complex products into clear, compelling content for both business and technical audiences. I build content that inspires audiences to act, delivering measurable results in engagement and growth across the entire funnel.

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3 Ways SAP BTP Helps Our Customers Achieve Their Sustainability Goals

SAP’s purpose is to help the world run better and improve people’s lives. Our sustainability program is at the core of this purpose. SAP is part of a growing movement of policymakers, NGOs, social groups, and leading companies working together on solutions to create a restorative and regenerative economy.

SAP solutions are managing the most mission-critical economic, social, and environmental data spanning businesses and organizations across the globe. This provides us a unique opportunity to h
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Better Business Outcomes Mean Modernizing Your Landscape

Today’s IT landscapes are increasingly distributed across corporate data centers and multiple clouds. Business processes are supported by heterogeneous applications and composable modules – all producing and needing to exchange data with other systems, making automation and seamless interactions challenging at best. Plus, there is a growing need to collaborate with customers and partners across value chains to avert supply chain disruption, increase efficiency, and improve sustainability. These
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What Is Personalized Marketing?

Personalized marketing is a marketing strategy that focuses on targeting marketing initiatives and messaging to an individual current or prospective customer. This is done with the aid of data analysis and digital technology. Personalized marketing is also known as one-to-one marketing and, as the name suggests, is completely customized to the needs of each individual consumer. Contrary to personalized marketing, mass marketing is designed to appeal to a broad demographic or audience.
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7 Current and Emerging Trends in AI for Business

Artificial Intelligence (AI) has become an integral part of the business landscape, revolutionizing industries and driving innovation. As we look at what’s already available and what’s to come, it’s evident that AI will continue to evolve and shape the way organizations operate.

Let’s take a look at seven current and emerging trends in AI for business, and the impact it will make for your organization:

1. Enhanced Natural Language Processing:


Natural Language Processing (NLP) has made signi
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Conquer 7 Business Challenges with Integration

Now more than ever, integration is the key to solving fundamental business problems. When adopted strategically, integration can bridge silos across applications, data, and processes, helping facilitate enterprise agility and business model flexibility. It can provide a foundation for applying intelligence, enabling digital interactions, and creating the connected digital experiences that employees want, business partners need, and customers expect. Read on to see how the right integration solution can help your business thrive.
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