Amy Cross

Guide • 29th April 2026

An Engineering Leader’s Guide to AI-Native Development

The teams shipping significantly faster aren't using better AI. They've changed how the work moves. Every role contributes directly. Engineers stop being the middleware for decisions that don't require engineering expertise. Code gets reviewed before it reaches engineering, not after.

Article • 25th March 2026

Fix the Workflow, Not the Headcount

Your designers are designing faster. Your developers are coding faster. But delivery timelines haven't moved.

Slide Deck • 10th February 2026

Content as a Business Imperative

Content is embedded as a strategic growth lever across the business. We are recognized for clear market leadership, differentiated positioning, and credible performance narratives.

Ebook • 7th August 2025

Maximizing Business Outcomes with Agentic AI

Companies that leverage agents are transforming interactions from transactional to transformational. Each exchange becomes a chance to learn and improve outcomes.

Infographic • 20th March 2024

5 Game-Changing Capabilities in Generative AI for Business

As businesses increasingly recognize the potential of generative AI, key capabilities have emerged, reshaping lines of business and industries, and opening up new avenues for innovation and growth. Let’s take a look at five capabilities in generative AI that are changing the way businesses are run.

Article • 29th April 2025

Why AI Agents are Essential for Business Transformation

Artificial Intelligence (AI) is no longer a futuristic concept—it is actively reshaping industries, transforming how businesses operate, and redefining the human-technology relationship. AI agents, which function autonomously to analyze data, execute workflows, and enhance decision-making, are emerging as powerful drivers of efficiency and innovation. These intelligent systems are revolutionizing everything from customer engagement to cybersecurity, creating new opportunities for organizations t...

Ebook • 10th June 2025

Agents in Action: Real-World Impact

With this new level of increased efficiency, organizations can exceed performance goals, deliver stronger ROI, and create better experiences for employees and customers alike.

Slide Deck • 18th September 2025

Content Strategy & Planning

We create and distribute content that directly supports business objectives. Our assets improve visibility, attract qualified leads, and enable sales, while also strengthening customer retention and advocacy.

Product Tour • 7th January 2026

Sales Acceleration Guided Tour

Sellers begin their day on this AI-powered home page, an immersive experience where they can effortlessly get updates on accounts and opportunities, view summaries, and query their customer relationship management (CRM) system.

Slide Deck • 14th November 2025

Messaging & Positioning

AI adoption in your organization is accelerating, but governance isn’t keeping pace. You face hidden risks, regulatory scrutiny, and fragmented oversight. We give you a unified system of record to see what exists, prove compliance, and reduce exposure. The result is faster audit readiness, stronger resilience, and the ability to scale AI with confidence and trust.

Guide • 7th August 2025

Mastering a Secure and Seamless ERP Implementation

The challenge lies in finding an ERP solution that supports these strategic imperatives while meeting your technical requirements for security, compliance, and seamless integration.

Guide • 7th January 2026

Top Considerations for a Custom AI Solutions Platform

Explore the crucial factors for selecting the right platform for custom AI solutions, maximizing the value of AI in an organization and supporting short-term and long-term business goals.

Ebook • 17th September 2025

Service Reimagined: A Blueprint for Customer Service Leaders

Exceptional customer service doesn't just solve problems. Tt creates advocates, drives loyalty, and differentiates businesses in increasingly competitive markets.

White Paper • 6th August 2025

Generative AI Cybersecurity Strategy

Gen AI offers tremendous potential to improve the way the world conducts business, but it also introduces new and complex security challenges. SAP sees secure and responsible use of GenAI as a market differentiator.

Infographic • 7th August 2025

What's an Autonomous Agent?

Autonomous agents work on your behalf without being prompted so you and your organization can accomplish more.

Newsletter • 1st August 2025

SAP Business AI Newsletter

As artificial intelligence (AI) continues to revolutionize how businesses are run, staying informed about its advancements and impact has become more important than ever. At SAP, our uniquely holistic perspective into the demands of global businesses continues to inspire us as we define the future of Business AI.

Resources Hub • 7th January 2026

Business AI Use Case Repository

Find the right AI offerings to unlock the full business potential of artificial intelligence and evaluate AI units using AI Estimator.

Assessment • 7th August 2025

AI and Low-Code Readiness Check

How prepared is your organization, from a low-code tooling and genAI-readiness perspective, to embrace this shift toward the democratization of development? Take our short self-assessment to find out.

Article • 16th December 2019

8 Competition-Crushing Marketing Strategies for SMBs

It’s time to get creative and personal with your marketing in order to give people an experience they enjoy, and simply have to share with their friends. Try one or all of the below marketing strategies to make a real impact.

Article • 26th July 2022

3 Ways SAP BTP Helps Our Customers Achieve Their Sustainability Goals

SAP’s purpose is to help the world run better and improve people’s lives. Our sustainability program is at the core of this purpose. SAP is part of a growing movement of policymakers, NGOs, social groups, and leading companies working together on solutions to create a restorative and regenerative economy.

SAP solutions are managing the most mission-critical economic, social, and environmental data spanning businesses and organizations across the globe. This provides us a unique opportunity to h

Article • 29th September 2023

Better Business Outcomes Mean Modernizing Your Landscape

Today’s IT landscapes are increasingly distributed across corporate data centers and multiple clouds. Business processes are supported by heterogeneous applications and composable modules – all producing and needing to exchange data with other systems, making automation and seamless interactions challenging at best. Plus, there is a growing need to collaborate with customers and partners across value chains to avert supply chain disruption, increase efficiency, and improve sustainability. These

Article • 29th March 2022

Accelerating Business Innovation with CPG

For over five decades, consumer product companies have thought in terms of only two consumer moments – the moment a consumer bought something in the store and the moment the consumer used that product in the home.

Sales Enablement • 6th November 2023

Industry Click&Go Package

Innovative consumer product companies are now taking a broader view of the consumers’ journey and working to deliver personalized experiences within the context of the outcomes the consumer is trying to achieve.

Article • 13th June 2025

5 Ways Low-Code is Shaping the Future of Innovation

As organizations seek to innovate faster and reduce their reliance on traditional software development, low-code is emerging as a powerful solution to bridge the gap between IT and business users. But what does the future hold for low-code? As AI-driven automation, composability, and enterprise-wide adoption continue to evolve, low-code is set t...