Amy Cross

I've been in the world of B2B technology marketing for 15 years, primarily focused on all things content, digital, and creative. My experience spans content vision, strategy, management, and production for full-funnel integrated demand campaigns, product and solution marketing initiatives, sales and enablement programs, and brand communications. I have a great passion for storytelling and impact within all kinds of content types, for all marketing and sales channels. I have company experience ranging from early-stage startups to enterprise organizations.

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Better Business Outcomes Mean Modernizing Your Landscape

Today’s IT landscapes are increasingly distributed across corporate data centers and multiple clouds. Business processes are supported by heterogeneous applications and composable modules – all producing and needing to exchange data with other systems, making automation and seamless interactions challenging at best. Plus, there is a growing need to collaborate with customers and partners across value chains to avert supply chain disruption, increase efficiency, and improve sustainability. These
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Conquer 7 Business Challenges with Integration

Now more than ever, integration is the key to solving fundamental business problems. When adopted strategically, integration can bridge silos across applications, data, and processes, helping facilitate enterprise agility and business model flexibility. It can provide a foundation for applying intelligence, enabling digital interactions, and creating the connected digital experiences that employees want, business partners need, and customers expect. Read on to see how the right integration solution can help your business thrive.
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What Is Personalized Marketing? A Look at How Personalized Marketing Works, Benefits, Best Practices, and More

Personalized marketing is a marketing strategy that focuses on targeting marketing initiatives and messaging to an individual current or prospective customer. This is done with the aid of data analysis and digital technology. Personalized marketing is also known as one-to-one marketing and, as the name suggests, is completely customized to the needs of each individual consumer. Contrary to personalized marketing, mass marketing is designed to appeal to a broad demographic or audience.