Amy Cross

I’ve spent the past 15 years helping technology companies define how they go to market, sharpen their positioning, and turn complex products into clear, compelling stories that resonate with customers and drive growth.

My experience spans content strategy, product marketing, GTM strategy, positioning and messaging, product launches, integrated campaigns, sales enablement, and customer marketing. I’ve built scalable content and campaign programs that support the full buyer journey, from market education and demand generation through sales conversations, adoption, and expansion.

I also bring a strong focus on using AI to modernize how marketing teams work, building AI-enabled workflows that accelerate research, content development, personalization, repurposing, and operations while maintaining a high bar for quality and brand consistency.

I’ve worked across startups, Microsoft, SAP, and most recently Builder.io, where I led end-to-end content strategy and product marketing initiatives for an AI development platform. Throughout these roles, I’ve consistently operated at the intersection of product, marketing, sales, and customer needs, helping teams clarify what makes a product different, why it matters, and how to tell that story across channels.